#IS PCFRIENDLY DVD REAL MOVIE#
A cue alerted their computers to start the movie rolling at the same time. In November 1999, Warner Home Video and InterActual gave owners of The Matrix the chance to watch the movie while simultaneously chatting online with Andy and Larry Wachowski, the film's creators. It's by far the best-selling DVD of all time, and some analysts have said that The Matrix is the reason many people have made the leap to DVD from videocassette. InterActual's biggest coup to date is Warner's film The Matrix, a piece of futuristic eye-candy that has become a must-have in any respectable DVD library. InterActual is generating enough in licensing fees that it hasn't needed to raise any more since its founding, according to Collart. The company won't disclose revenue, but it has raised $5 million in financing from Macrovision ) to media ( Playboy Entertainment and Circuit City'sīlighted Divx program). He's gathered 50 employees with an eclectic mix of backgrounds, from consumer electronics ( Philips They're used by creative types in studio DVD teams and, increasingly, at third-party DVD content companies like Canned Interactive and Click Media, both of Santa Monica, Calif.Īt 33, Collart is a veteran of hardware maker NECĪnd Andersen Consulting.
#IS PCFRIENDLY DVD REAL SOFTWARE#
That geeky stuff includes InterActual's authoring software and a special DVD playback engine that adds Internet browsing and commerce functions, both of which it licenses on a per-movie basis.
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"We work on the geeky stuff and the movie folks work on the creative stuff." "The goal is to make a DVD more collectable," says InterActual Chief Executive Todd Collart. Without PC Friendly, his filmography comes to an abrupt end at the date when the DVD was produced.
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It's also the company behind the "PC Friendly" logo that pops up when you watch a DVD on a computer.įor example, if viewers insert the Tom Hanks/ Meg Ryan flick You've Got Mail into a computer PC Friendly can link them to an actively updated Internet list of Hanks' film credits. The company has become the Kevin Bacon of the DVD software business-you may not notice it, but it's everywhere.Ībout 90% of big-name studios, including Artisan Entertainment, Columbia TriStar, MGMĪnd Warner Bros., use InterActual to create games, screenplay and storyboard comparisons, and Web links for chat and e-commerce. Behind many of those extras are patents held by a San Jose, Calif., startup called InterActual Technologies.